Darkcoin could be rebranded to aim at mainstream adoption

Darkcoin core developer Evan Duffield believes that Darkcoin should go through a “rebranding” to increase its reach. In a post published today on DarkcoinTalk, Duffield noted that the name Darkcoin “doesn’t reflect the true essence of the project anymore,”  and “is going to need a friendly branding that’s compatible with mass adoption.”  He also announced that “Dash” could be a possible alternative.

A long discussion followed the announcement in the forum, with many members regretting the potential loss of the cultural identity of the Altcoin, and others agreeing on the fact that the “dark” name evokes underground or illegal activities that could refrain standard users from using the coin.

Duffield insisted that the original idea behind Darkcoin was “to compete against Bitcoin” and “to solve some of its issues.” According to him, a new architecture, “supporting billions of transactions per day” is possible for Dash/Darkcoin, along with “a blockchain much more anonymous than Bitcoin’s, a very low blockchain bloat, and some very, very low transactions fees allowing the micro-payment revolution to begin.”

As of today, Darkcoin (DRK) ranks 5th on CoinMarketCap, with a market capitalization of $18.7M.